MAWW Marketing

Financing for Growth

MAWW Marketing Message

MAWW Marketing Message

Change of address from Tony Baker at MAWW Marketing

maww notes and events Message

Newsletter from Tony Baker at Market Access

2010-02-04T11:44:34Z

Financing for Growth

Whether growing your business in the domestic market or internationally, you can reach a sticking point where the pressing need is for liquidity to move ahead.

As Owner or CEO, you may know what your business is worth and what its potential is. However, it is often difficult to get this message across to the people who control the money you need to get to the next stage.

Contact us today to find out how we can help you make sure your business is heading in the right direction and then help you demonstrate this to potential lenders and investors.

www.maww.com

Sincerely,

Tony Baker

maww marketing: business growth and export specialists
Tel: +1.416.500.7287
Toll-free: 1.877.399.1649
Email: tony.baker@maww.com Web: maww.com
marketing • management coaching • research • alliances • international business development

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MAWW Marketing, 3601 Highway 7, Suite 400, Markham, Ontario, Canada, L3R 0M3

2009-12-22T20:30:11Z

2009-08-05T14:55:15Z

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Information and ideas from maww marketing

August 2009

In this issue:

Are you ready for the recovery?

Consulting offer for first five callers

Now that I'm a CITP...

Where we can meet ....

Join our list

Is this really the End of the Recession?

Are You Ready for the Recovery?

Dear Friends and Clients,

Last week Mark Carney, Governor of the Bank of Canada, said the recession in Canada is over. Now people have started asking me “how should we adjust our marketing ready for the recovery?"

Well, let’s think about the mechanisms at play as a downturn progresses and leads into recovery....

At the start, customers stop buying, but as time goes on the pressure to buy the products and services they need does not go away. However, during this process they generally develop very different attitudes towards buying from the ones they had before.

Business customers likely want keener prices, better terms, different order quantities or to hold less of your product in their inventory.

Consumers become used to bargains and deals and this is what they will continue to expect.

Consulting Offer for First Five Callers

Some customers have become over-cautious during the recession. And some of your competitors may think the same way as these customers. They stop spending money on marketing and they aren't advertising or investing, because their advisors have told them to conserve cash.

This means there’s a great opportunity for a company to move quickly and increase market share while their competitors are still waiting and watching

Maybe you need to reposition a little - develop new, less expensive marketing methods. Develop a different message, emphasize your overall value proposition, and prepare your company for the new trends that will be dominant as the recovery gets under way.

Now that we are nearing the end of the recession, this unique opportunity to jump ahead of the pack is still available but will not be there for long! Now is the time to act. Stop thinking about the timeline of recession/recovery and seize the opportunity to upgrade your marketing strategy now!

In honour of the coming recovery, I am following my own advice and offering a deal: a half-day's consulting on the house. Call me at 416-500-7287. (First five callers only, so don't delay).

Tony Baker
maww marketing
Tel: +1.416.500.7287
Toll-free: 1.877.399.1649
Email: tony.baker@maww.com Web: maww.com
marketing • management coaching • research • alliances
international business development

Now that I'm a CITP

After years helping clients “go global” and teaching international trade courses, I am delighted and honoured that Canada’s renowned Forum for International Trade Training (FITT) has awarded me the prestigious Certified International Trade Professional (CITP) designation.

I am hoping this will help me to spend even more time in one of my favourite activities: helping businesses grow by developing into international markets.

President Obama has just said that the recession in the USA is approaching its end. In Canada we appear to be a little ahead and this will maybe give us a jump start on our exporting endeavours south of the border. I think we can be pretty sure that other countries will soon be seeing the dawn light and then their markets will be ripe for our exports too.

Most companies are already active internationally through sourcing if not through selling, but there are always more markets to grow into.

Growing into a new market can be very refreshing to your way of thinking about business. There’s no law that says you have to operate in a foreign market the same way you do in your home market. In fact, very often it’s simply not possible to work the same way overseas as you do at home.

Savvy companies often use a foreign market for a different purpose than their home market. For instance, a company may try out a new product or new ways of marketing without having to explain the change to existing customers. You may try out a new business model, develop new types of alliances, share the risks with distribution chain partners rather than take it all yourself, use simplified procedures, limit your product range, make greater use of e-marketing, sell older products into a market which does not know them yet and where a premium can be charged. The list of possibilities goes on and on....

There are many good reasons for growing into foreign markets. Please call me at 416-500-7287 and I will be happy to discuss how your company could seize this opportunity.

For ideas on how your business can expand, please call for a chat at 416-500-7287.

As they say: "Carpe Diem"!

Where we can meet ....

I attend many seminars and networking events in the Greater Toronto Area as well as speaking on marketing and international business topics. Please call or email and I’ll let you know where I shall be in the next week or two. I am always happy to find a quiet corner during or after events to chat with people who have marketing or international business questions.

I am attending the Richmond Hill Chamber of Commerce Networking Breakfast at the Howard Johnson Hotel on Wednesday, August 12th, and hope to be at a similar event of the Toronto Board of Trade at the Strathcona Hotel on the 31st.

This month I shall miss the British Canadian Chamber's Pub Night (third Tuesday of every month) but hope to get to the following one on September 15th.

Call or email for a no obligations chat or to arrange to meet us to see what we can do to help you position your business for the recovery.

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maww marketing

To unsubscribe from our mail list, add a subscription, or change your email address, please click here and then enter your email address in the box.

For further assistance with your subscription, please call +1.416.500.7287 or toll-free 1.877.399.1649 (in Canada or the USA).

MAWW Marketing, 3601 Highway 7, Suite 400, Markham, Ontario, Canada, L3R 0M3.

2008-12-22T16:39:07Z

2008-06-04T09:56:12Z

Dear Friends and Clients,

'Tis the Season to be Jolly - so here at maww marketing we want to pause for a moment to wish you

A Really Jolly Holiday!

We also want to congratulate all of our clients who have used the recent difficult times to lay down a firm basis for future business growth.

Let's hope that the New Year will bring us continuing economic improvement!

Furthermore, remembering the many good things in life that don't come from economic success, we won't forget a wish for your

Robust Good Health and Happiness in 2010!

We look forward to seeing you all again early in the New Year.

Sincerely,

Tony Baker
maww marketing
Tel: +1.416.500.7287
Toll-free: 1.877.399.1649
Email: tony.baker@maww.com Web: maww.com
marketing • management coaching • research • alliances • international business development

To unsubscribe from our mailing list, add a subscription, or change your email address, please click here and then enter your email address in the box. For further assistance with your subscription, please call +1 416 500 7287
or toll free 1 877 399 1649 (in Canada of USA).

2005-10-25T15:00:05Z

Information update from Tony Baker at Market Access Worldwide
(Please note: subscription and unsubscription information is at the end of this message)

October 25, 2005

Introducing maww notes
We have pleasure in introducing our new newsletter, maww notes (pronounced "more notes"). Our intention is to present information which will be helpful to people who are interested in international business including details of selected seminars, training, and networking events. This email provides brief information only: please click on the underlined links to see the full items.

About the editor, Tony Baker
Tony specializes in helping companies achieve international business success, and has helped many hundreds of companies both before and since forming Market Access Group in 1991. Tony is a management and marketing professional who has enjoyed a long career in marketing, IT and international business development.

Today's Tips
Tip #1: Make sure your website is up to the global challenge
How easy is it for your foreign customers to buy from your company?

Many corporate websites lack the capability to handle foreign languages, cultures and business practices. Most companies will need a different marketing approach and pricing structure when entering foreign markets and will find it necessary to redevelop their website to do this, or develop special websites for foreign markets.

Tip #2: Visit your Market
The only way to really understand and appreciate a new country and its people is by visiting. It is best to build relationships in foreign markets face-to-face. Emails, faxes and phone calls are good for follow-ups, but distant relationships need at least one face-to-face meeting initially, then on-going, regular, meetings to reinforce them.

Upcoming Trade Missions
Trade missions are an excellent way of visiting a market for the first time. If there is a mission visiting a market you are interested in, it is a good idea to take the opportunity of joining it. The following are some missions taking place in the next few weeks or months.

Nov. 1-2, 2005, Rochester, NY: ITEXus Mission
In November, OEI will run a trade mission to Rochester, New York. This will be ideal for new, small or inexperienced exporters.

March 21-22, 2006, New York: Ontario ICT Trade Mission - Financial sector
Ontario Exports Inc. and the Canadian Consulate General in New York invite you to join a trade mission to the 2006 Business Continuity & Corporate Security Show & Conference.

April 5-7, 2006, Las Vegas, NV: Wireless Trade Mission to 2006 CTIA
OEI invites you to join the Canada Pavilion at the 2006 CTIA Wireless trade show and conference, the fastest growing event in its sector in North America.

Upcoming Events
We are often asked by people we meet to make sure their names are included on mailing lists for the events of organizations we are associated with. maww notes will publish a list of selected upcoming seminars, trade missions, training courses and networking events with each issue. Between issues, we may send out information on additional events as they come up.

Seminars and networking events in October and November

Thursday, October 27, 2005 Breakfast Seminar Event: �Enabling Opportunities in Brazil and Latin America - what works, what doesn't�
Over the past 10 years, Canada�s investment in Brazil increased 280% and reached $7.6 billion in 2003. Canada and Central America�s bi-lateral trade in merchandise increased to $968.4 million in the same year, and in 2004, Canada�s trade with Latin America increased 19%.

Thursday, October 27th: Richmond Hill Business Forum and Tradeshow:Includes Wisdom Exchange: �Growing your Business Through Trade�: led by Tony Baker of Market Access Worldwide.

Sunday, October 30th to Tuesday, November 1st: Canadian Manufacturers and Exporters Conference
Tony Baker will present a client case study on disaster recovery contracting with the U.S. Government" (Tuesday, November 1, 3:30pm)

Friday, November 4th: 8th Annual Ontario Global Traders Awards
Deadline for submitting nominations

Tuesday, November 15th: British Canadian Chamber of Commerce and the American Chamber in Canada (AMCHAM)
Pub Night networking event at the Duke of York, 39 Prince Arthur Avenue, Toronto, 6:00 pm - 9:00 pm.

Thursday, November 17th: "US Customs Workshop - Exporting Apparel to the United States"
Apparel Ontario and the Canadian Apparel Federation host this workshop on the customs procedures for exporting apparel to the United States.

Tuesday, November 22nd: European Business Club Networking Event
At the Delta Chelsea Hotel, 33 Gerrard Street West, Toronto. 5:30 to 7:30 pm.

Education and Training for International Business
In-house, hands-on Training
Market Access Worldwide provides in-house, hands-on training, including setting up your export office, and training and mentoring your customer service, call desk and export staff.

Classroom Training
Centennial College, Toronto: Learn about international trade from the bottom up!
Centennial College and the Forum for International Trade Training (FITT) provide a series of courses leading to the prestigious Certified International Trade Professional (CITP) designation. These courses take place throughout the year at Centennial College in Toronto.

There are two courses at Centennial this Fall:

Global Entrepreneurship: six Saturday workshops on Sep. 24, Oct. 1,8,15, 22, 29, 2005, 9am � 5pm, led by David Archer, owner and General Manager of ATM Export Management.

International Trade Finance: six Saturday workshops on Nov. 5, 12, 19, 26, Dec 3, 10 from 9am � 5pm, led by Charles Donley.

FITT Modules for Winter and Spring 2006
Six more courses take place during the Winter and Spring of 2006.

Online Training
FITTskills Online!
FITTskills Online allows you to learn at your own schedule, from anywhere in the world.

For details of courses starting on the following dates, please click below:
October 24, 2005
November 21, 2005
January 23, 2006

EUROPE
The European Union Chamber of Commerce in Toronto (EUCOCIT)
EUCOCIT�s main purpose is to raise the awareness of Europe among the business community in the Greater Toronto Area. EUCOCIT does this by hosting business and networking events. This year, it has introduced the popular European Business Club (EBC) networking evenings, which are held each month at the Delta Chelsea in Gerrard Street.

Canadian - European Relations
Trade and Investment Enhancement Agreement (TIEA)
Canada and the European Union are currently negotiating a Trade and Investment Enhancement Agreement.

Thank you...
Thank you for reading the first issue of maww notes. Please let us have your comments and suggestions by replying to this email or by calling Tony Baker at 416.500.7287.

Do you have a question about importing or exporting or international business that you would like answered? Go to http://www.maww.com/contact.htm and let us know. We will respond within 24 hours.

maww notes is published by Market Access Worldwide in Toronto, Canada. You are receiving this issue of maww notes because you are one of our valued clients or contacts, or because you have subscribed electronically to this newsletter. If you would like to cancel your subscription, please click here. If you would like to add a subsription or change your email address, please click here. For further assistance with your subscription or with anything to do with this publication please call 1 877 399 1649 (toll-free). From oversease, please call +1 416 500 7287.